Rebound mobile, web
Noto is the parent company behind NOCD and Rebound. When Noto acquired Rebound, its app was a library of free educational resources for people with PTSD, with no therapy in it. The goal was to turn it into a way to connect members with care: a product with its own identity, running on the same systems as NOCD.
Four things shipped together: an iOS app, a Flutter app, a web app, and a redesigned marketing website. Rebound had to plug into Noto’s EHR and the back end that matches members with therapists, so I started from what the two products share, and used the clean start to make Rebound lighter and more focused from the first release.
The two conditions need different tools. OCD treatment often asks members to enter data: logging what they feel, building and managing a hierarchy of exposures. PTSD treatment is more about processing one large experience. A member might tell their story once and re-listen to it later, so the hierarchy is simpler and there is far less tracking. As a result, many Rebound screens are voice driven.
I designed the practice experience from scratch with the founders. It’s a linear path that tells members what matters right now, such as today’s homework or the activities available to them. There are two versions, one for members not yet in therapy and one for members who are, and I designed the homework features as well.
Free educational content
Personalized therapy
Where NOCD has episode support, Rebound has a grounding feature, built to help someone stay calm through a panic attack. I helped scope it, designed the structure that holds it, and art directed it. I collaborated with a design contractor to get it live faster and design QA’d the result.
Rebound has streaks: a small flame that lights up when a member reaches their daily goal. NOCD stays away from streaks, because for people with OCD they can turn into compulsive behavior. That risk isn’t the same with PTSD, so Rebound could use them to encourage practice. Even here, the goal screen reminds members that healing takes both effort and rest.
The two brands needed to be recognizably different. NOCD is warm and gradient driven, layering sunrise and sunset colors from nature. Rebound uses nature differently, with leaf-like textures, lighter linear icons, and screens that alternate between light and dark to create a rhythm. Typography takes center stage, and guided moments built around breathing and meditation are part of the brand. That suits PTSD, where they support regulation. We deliberately avoided them in NOCD, where they can become a compulsion.
The first release focused on connecting members with therapists and onboarding therapists. We needed to learn what members actually needed and have enough of them to justify the next features. Homework followed as a second release. Design took about two weeks, and the app was live and onboarding both therapists and members in under three months. The first members were connected with therapists within a month of launch.
The learning went both ways. Rebuilding workflows from scratch let us simplify tokens, styles, and flows on the Rebound side. We then brought some of that back to NOCD, including how clinical forms are delivered and completed.
An internal learning platform for clinical staff, built from scratch.
The directory, therapist profiles, and intake flow that turn a search for help into a booked first call.
A free, open social platform where people with OCD can talk about their fears, including the taboo ones, without being censored.
